CMG Podcast

"Building a Relatable Brand: Chase Grisham's Marketing Revolution"

Corey Gilmore Season 1 Episode 7

"Step into the shoes of a maverick who's redefining the face of real estate, one personal connection at a time. Join us on this episode of the CMG Podcast as we unravel Chase Grisham's trailblazing journey and discover the revolutionary marketing tactics that turned him from a solo agent into the leader of a thriving independent brokerage—all before the age of 30. Tune in to learn how you can revamp your approach to business and life with lessons from the forefront of real estate innovation."



- 00:00: Introduction to the episode with Stephen Guy and Corey

- 01:30: Welcoming Chase Grisham to the podcast

- 03:00: Chase's journey into real estate and formation of the Grisham Group

- 05:45: The power of personal over property-centric content in social media

- 10:00: Overcoming the fear of posting and the importance of regular engagement

- 14:30: The value of video content and storytelling for brand building

- 18:40: Chase's "You are loved" billboard and community uplifting strategy

- 23:00: Tips for agents: fostering a collaboratively competitive environment

- 27:25: Hiring dynamics: seeking coachability and listening skills

- 32:00: The significance of event marketing and real-life engagement

- 36:00: Discussing the financial and brand independence from nationwide brokerages

- 40:15: The hosts' admiration for Chase's marketing prowess

- 43:40: Sharing social media contacts and teasing future events

- 45:00: Closing thoughts and episode wrap-up

Are you stuck in the solo grind, watching opportunities slip as you juggle every role in your business? Today on CMG Podcast dive into the inspiring story of Corey, a real estate agent who tripled his success by mastering the art of team-building. Discover the secrets to hiring right, from culture fit to carving out roles, and learn how to make the leap from lone wolf to pack leader. Tune in for a blueprint that could transform your business and life — right now!"